Parameters | Athletigen | Xcode Life |
Type of genetic testing | DNA Kit and DNA raw data analysis | DNA raw data analysis DNA Kits in select countries |
Ancestry reports | Not offered | Offered in select countries |
Health reports | Not offered | Offered |
Pharmacogenomic reports | Not offered | Offered |
Raw data upload | Only from 23andMe, and AncestryDNA | DNA raw data from all major providers accepted. Comprehensive list |
Number of reports | 5 (with overlapping traits) | 15 |
Report Updates | No | Quarterly |
Price | $19.99-$174.99 | Reports: $10-$40 Bundles: $49-$99 Price details |
Free tools | None | 3 free tools (Gene Tool, DNA raw data merge, DNA raw data convert) available for all |
Sample reports | Available as PDF | Available as detailed report walkthrough videos |
About the Company
Athletigen is a sports genetic testing company founded by Jeremy Koenig in 2014. It is located in Halifax, Nova Scotia, a city in Canada.
It caters to individual athletes, professionals, as well as sequence owners.
They provide personalized DNA analysis and recommendations to boost your nutritional wellbeing, performance, and athletic ability.
The Athletigen team aims to help elite athletes boost their performance with the help of DNA analysis.
Important Note
Athletigen has announced the temporary discontinuation of their DNA testing. The last day to access the account and reports is February 28, 2021.
Athletigen Services & Products
Athletigen extends its services to:
- Sequence Owners
- Individual Clients
- Expert Professionals
- Innovation Labs
- Corporations
Nutrition Report
This report contains information on how your genes influence the response of your body to certain nutrients in the diet.
It provides insights into 40 nutritional traits, including some vitamins, minerals, and macronutrients.
Fitness/Athletic Report
This report aims to optimize your training using DNA analysis. It provides insights into 40 traits related to physical fitness.
Wellness Report
This report helps you identify the underlying genetic cause of certain health conditions. It provides information about your health risk to enable you to make necessary lifestyle changes to improve your overall health and wellbeing.
Review of Athletigen Reports
Fitness / Athletic report
The athletic report includes 40 traits and analyzes over 75 genetic variants.
The following topics are covered in the report:
The following topics are covered in the report:
Endurance - Provides information on how genes influence our body's aerobic efficiency, which in turn decides our endurance ability.
Power vs. Endurance - Helps identify whether you are a better power responder (better at activities like sprinting) or an endurance responder (better at activities like marathon running)
Speed and Power - Provides insights into anthropometrics (measurements and proportions of the human body) and how it reflects in training efforts.
Other Training Influencers - Gives information on genes that influence factors like body temperature and caffeine sensitivity that could impact overall performance.
Injury Risks - Helps understand the role of genes in injury risks and provides training recommendations to prevent injuries.
Strength and Hypertrophy - Gives insights into how genes impact muscle strength (strength) & muscle growth (hypertrophy).
Exercise Recovery - Enables you to design an optimal recovery time according to your genetic makeup.
Sleep Hygiene - Provides information on genes that impact sleep quality & pattern, and thereby sports performance.
Endocrine System - Helps to learn about genes that impact the functioning of the endocrine system and hormone levels.
Sports Psychology - Helps to understand how genes influence mental performance.
Walkthrough of the report
The report begins with the summary of your results tabulated under the section called "Overview of Your Report."
The table has the following information:
- Trait name
- Outcome
- Icon
- Recommendation
Each page contains detailed information on a specific fitness trait.
- Trait name
- Your Outcome
- Scientific Confidence Grade
- Percentage of the population with your variant
- Recommendations
- Gene Summary
Nutrition Report
This report includes information on how your genes influence the absorption and metabolism of various vitamins and minerals. It analyzes 100 genetic markers and includes 30 traits. The following report topics are included:
- Vitamins - Gives insights into how genes influence your body's response to vitamins.
- Minerals - Helps you understand how genes influence your body's response to major minerals like calcium, sodium, and magnesium.
- Macronutrients - Enables you to come up with an ideal macro breakup according to your genetic makeup.
- Sensitivities - Helps you identify your genetic risk for certain food allergies and intolerances.
Walkthrough of the Report
The report begins with the summary of your results tabulated under the section called "Overview of Your Report." It summarizes your outcomes for all the vitamins.
The table has the following information:
- Trait name
- Outcome
- Icon
- Recommendation
Each page contains detailed information on a specific nutrition trait.
- Trait name
- Your Outcome
- Scientific Confidence Grade
- Percentage of the population with your variant
- Recommendations
- About the Trait
- Gene Summary
Wellness Report
This report aims to provide information on the genetic risk of various health conditions so that the risk can be modified through lifestyle changes and preventive tests.
The following topics are covered in the report:
Aging Health: Tips to age better with information on progressive eyesight loss, hearing loss, sun damage, and how your diet can help fight harmful chemicals in the environment and food.
Bone Health: Gives a genetic perspective to injury risks
Joint Health: Information on how your daily activities along with your genetic makeup can put you at risk for still and sore joints.
Metabolic Health: Information on how your genetic makeup influences fat transport and usage
Vitamins and Minerals: Reveals how your genes respond to various vitamins and minerals in your diet
Muscular Health: Gives a genetic perspective on physical fitness
Sensitivities: Gives insights into your genetic risk for food sensitivities
Sleep Health: Information on how your genes influence sleep quality and requirement
Image: All traits in the wellness report
Walkthrough of the Report
The report begins with the summary of your results tabulated under the section called "Overview of Your Report." It summarizes your outcomes for all the vitamins.
The table has the following information:
- Trait name
- Outcome
- Icon
- Recommendation
Each page contains detailed information on a specific nutrition trait.
- Trait name
- Your Outcome
- Scientific Confidence Grade
- Percentage of the population with your variant
- Recommendations
- About the Trait
- Gene Summary
Other than the three primary reports, they also offer
- Welcome report
- Nutrition heritage report
Welcome Report
The Welcome Report serves as a preview of Atheltigen's products and services. It provides users a broad overview of what Athletigen's apps can do for you. The report analyzes over 40 genetic markers and includes 19 traits.
- Endurance Ability
- Lactate Threshold Trainability
- Power Performance
- Age-Related Strength Loss
- Tendon Injury
- Ligament Injury
- Fracture Risk and Bone Mineral Density
- Osteoarthritis Risk
- Vitamin B9 (Folate)
- B12 Levels
- Vitamin D Levels
- Iron Metabolism
- Fat Metabolism
- Lactose Sensitivity
- Caffeine Sensitivity
Walkthrough of the Report
The report starts with an introduction section which has a couple of basic genetic definitions and concepts jotted down.
It is followed by a how to read your report section.
It includes the information on one trait from each report category:
- Speed and Power from Fitness Report
- Vitamins from Nutrition Report
- Exercise Recovery from Athletic Report
- Sleep Health from Wellness Report
Nutrition Heritage report
This report gives information about how certain genetic changes that are passed across generations affect nutritional profiles. It's been divided into three sections - Fuel, Perform and Restore.
Walkthrough of the Report
The fuel section includes information on vitamin B12 and vitamin D levels.
The perform section examines your response to endurance training and your risk for ligament injury.
The restore section gives your insights into your post-exercise recovery time and sleep performance.
Getting Started with Athletigen
You can avail Athletigen's report in 2 ways:
Uploading your DNA raw data
There is an option to upload DNA raw data from 23andMe or AncestryDNA and pay only for DNA analysis.
Buying the DNA kit
The DNA kit consists of a cheek swab which is used to collect a DNA sample. You can collect the sample and ship it to a US-based lab. Results take 6-8 weeks to arrive after the swab is received at the lab.
Athletigen Pricing
- Nutrition report - $69.99
- Athletic/ Fitness report - $64.99
- Wellness report - $59.99
- Nutrition Heritage report - $9.99
- Welcome report - $19.99
- The welcome report is free for the users who buy DNA testing kits ($174.99)
- Fuel.Perform.Restore report is free for the users who upload raw DNA data
Atheltigen Privacy
The Athletigen privacy policy seems to be a little bit on the weaker side. The website mentions that "self-reported information, including ethnicity, family history, medical conditions, etc., are accessible to third parties."
Every user has access to their DNA raw data and can request to delete the information from Athletigen's database at any time.
Upon a written request from the user, Athletigen will close your account and delete your genetic information.
Athletigen Reviews
Customer Reviews in DNAtestingchoice: 3.5/5
Athletigen: Pros & Cons
Pros
- Free DNA raw data upload from 23andMe and Ancestry DNA
- Free Welcome report along with the purchase of DNA testing Kit
- Easy process and provides detailed reports with scientific explanations
- Personalized recommendations to provide fitness, health & nutrition
- Can download the raw DNA data after the purchase of the kit
Cons
- The traits analyzed in different reports are overlapping each other.
- Privacy policies are not so straightforward and a bit tricky. Need a thorough understanding before getting started.
- No recent reviews
Genopalate founded by Dr. Sherry Zhang in 2016, is a genomics company that specializes in personalized nutrition.
Personalized nutrition is nutrition advice based on certain parameters of an individual like:
- Genetic makeup
- Metabolism
- Weight
- Medical data
- Lifestyle
GenoPalate Services
GenoPalate provides a personalized nutrition report, along with a recipe collection and supplement regimen. If you have already done a genetic ancestry test from companies like 23andMe and AncestryDNA, you can use your DNA raw data for the nutrition analysis.
You can check out our DNA raw data download guides here:
How To Download Your Raw Data From AncestryDNA
How To Download Your Raw Data From 23andMe
GenoPalate also provides its own DNA testing kit for sample collection.
GenoPalate DNA Testing Kit
If you do not have an existing DNA raw data file, you canpurchase a DNA testing kithttps://www.genopalate.com/pages/purchase from GenoPalate. This is a simple swab test.
However, please keep in mind that you won't be able to download your DNA raw data file from GenoPalate for use on other genomic websites.
What Is In The GenoPalate Report?
Once your DNA data has been analyzed, you will receive a personalized nutrition report.
This report provides insight on the following:
1. Macro breakup recommendations

2. Vitamin and mineral recommendations
3. Genetic risk for lactose and gluten sensitivity
4. Caffeine & alcohol metabolism analysis
5. Optimal food recommendations
Apart from this, you can also sign up for a complimentary 30-45 minute group orientation session with one of GenoPalate's registered dieticians.
Personalized Recipes
It is an add-on product that can be purchased along with the nutrition analysis. The DNA-approved recipes are based on your genetic profile and include:
- 5 recipe option 1 breakfast, 2 lunches, 2 dinners
- 10 recipe option 2 breakfasts, 4 lunches, 4 dinners
Personalized Supplements
This is also an add-on product. With this product, you get recommended dosages for 21 ingredients based on your genetic makeup.
Getting Started
The website does not require any prior registration. You can view the products available and asample reporthttps://www.genopalate.com/pages/genopalate-report-pdf-download on their website.
After completing the payment and check out, you can create an account on GenoPalate using your order number and the product code. The account registration process requires you to fill out a questionnaire to help personalize your report. You can access them via the GenoPalate account on the website or the app.
GenoPalate Pricing
GenoPalate's nutrition analysis is offered at $89 and is currently on sale for $39.95 and covers around 23 traits.
If you do not have your DNA raw data file, the price of the DNA kit, along with the analysis, comes up to $189. It is currently on sale for $149.95.

Apart from this, you can add on the 'Personalized Recipes' product for $29.99 or $49.99, depending on the number of recipes.
You can also purchase a voucher for the first month's payment of a 3-month 'Personalized Supplement' subscription, priced at $69.00. The voucher can be redeemed after DNA analysis.
About Privacy
GenoPalate lets users have control of how genetic information is used and with whom it is shared. GenoPalate assures that user data is never sold, rented, or leased for research purposes without explicit consent.
The company claims to have implemented appropriate security practices to protect user information, including industry-standard encryption methods.
The collected DNA sample is secure when users mail it to the lab, and the sample is de-identified upon reaching the lab. Users' personal information is stored separately from any genetic information.
For more information, read the company'sPrivacy Policyhttps://www.genopalate.com/pages/privacy-policy.
What People Say: GenoPalate Reviews & News
There seem to be only a few reviews about this company online.
You can readcustomer reviews and testimonialshttps://www.genopalate.com/pages/stories on the GenoPalate website.
Summary: Pros, Cons & Verdict
Pros
- The app allows easy access anytime, anywhere
- Provides 20-page detailed nutritional report
- Personalized recipes and supplements options are available
- Both DNA upload and DNA kit purchase options are available
Cons
- Recipe and Supplement subscriptions are expensive
- The report does not include insight on food allergies
- Waiting time for the DNA test is 4-6 weeks
- You cannot download your DNA raw data file
- You can only upload your DNA raw data from 2 companies - 23andMe and AncestryDNA
Verdict
GenoPalate offers personalized dietary recommendations based on your DNA for a reasonable price. However, their add ons are super expensive. There are other nutrition analyses from companies like Xcode Life that cover more traits for a cheaper price.
About DNAfit
DNAfit is an eight-year-old direct-to-consumer genetic testing company founded by Avi Lasarow in 2013 and headquartered in London, United Kingdom. The company performs DNA analysis to provide personalized nutrition and fitness reports. Customers can also avail consultations with sports scientists and dietitians.
In 2018, genetic testing startup Prenetics acquired DNAfit for 10 million dollars.
Parameters | DNAfit | Xcode Life |
Type of genetic testing | DNA kit and raw data analysis | DNA raw data analysis |
DNA raw data upload | Only from 23andMe and AncestryDNA | DNA raw data from all major providers accepted. Comprehensive list |
Health reports | Offered | Offered |
Pharmacogenomic reports | Not offered | Offered |
Free Tools | Not Available | Available |
Recommendations | Generic | Very specific |
Report updates | None | Quarterly |
Report prices (when raw data available) | Starts from $49 | Starts from $10 |
Report categories | Health, nutrition, fitness, inherited conditions | Nutrition, Fitness, Skin, Allergy, Health, Personality, Carrier Status, Breast Cancer, MTHFR, Personalized Medicine, ACMG, Sleep, COVID-19 Genetic Reports |
Sample reports | Not available | Available as detailed report walkthrough videos |
While DNAfit reports are based on genotyping data, their premium product Circle PREMIUM, offered by Prenetics, uses whole-genome sequencing data.
DNAfit Genetic Testing Services
DNAfit offers two main genetic tests:
Diet Fit: With the diet fit plan, you get diet and nutritional insights, along with a personalized meal plan.

Image: Diet Fit Plan Overview
Health Fit: With the health fit plan, along with diet and nutritional insights, you also get information on fitness and sleep-related traits.

Image: Health Fit Plan Overview
The Circle Premium is a product from Prenetics that includes 20 report categories covering 500+ traits.


Image: Circle Premium Plan Overview
How To Get Started With DNAfit?
The DNAfit DNA test is a simple mouth swab test. You can order the DNA test kit online.
Once you collect the sample, you will need to mail it back to them. After the sample collection, the sequencing and analysis will be completed within 15 days.

Image: Getting started with DNAfit
Overview of DNAfit Reports
DNAfit Diet Report
In this report, genes associated with nutritional wellbeing are analyzed to provide personalized diet plans and recommendations.
Overview of the categories covered in the report:

Image: Diet fit report categories
The report begins with a little information on genetics, followed by a "How to read your report" section to help understand the report better.
The outcome section of the report begins with a small description of the trait.

Image: Diet fit report - Trait description
Your outcome is represented as a bar diagram. The details of the genes analyzed are also provided.

Image: Diet fit report outcome
It is then followed by the recommendations applicable to your outcome.

Image: Diet fit report recommendations
The report ends with your overall nutrient summary & guidelines and a glossary.
You also get a personalized meal plan that includes recipes catered to your genetic makeup with the Diet Fit report.

Image: DNAfit Personalized meal plan
Xcode Life’s Gene Nutrition Report - 45+ Traits - $20!
DNAfit Health Report
Health fit report includes everything in the diet fit report, along with fitness and sleep insights.
The fitness section of the report includes the following categories:
- Power to Endurance response
- Aerobic Training Response
- Injury & Recovery
- Genetically Guided Training Plans

Excerpts from DNAfit health fit report
Xcode Life’s Gene Fitness Report - 25+ Traits - $20!
The sleep and stress section of the report includes the following categories:
- Stress Tolerance
- Warrior vs. Strategist Response
- Genetic Chronotype
- Sleep Quality & Caffeine Response

Image: Sleep and stress sections of the health fit report
DNAfit Circle Premium
The report is generated using whole-exome data sequenced with your DNA sample. It includes over 500+ traits grouped into 20 categories.

Image: Circle Premium test categories
You can also avail consultation with a health coach and genetic counselor with this plan.
The three main areas of focus in Circle Premium are:
Cancer, Diseases & Other conditions
This section aims to help you understand your genetic risk for certain cancers, diseases, and other health conditions. It has 350+ reports, including:
- Cancer Screening
- Common Health Risks
- Family Planning
- Dementia & Brain Health
- Disease Risk
- Drug Responses

Health & wellness
This section of the report is aimed at helping you personalize your diet and workout routines. It has over 80 reports, including:
- Diet
- Nutrition
- Sport & Fitness
- Stress & Sleep
- Wellbeing
- Pollution
- Skin
Traits & talents
This section of the report provides information on your ancestry and your physical traits and characteristics. It has 50+ reports, including:
- Ancestry
- Success Traits
- Behavioral Traits
- Physical Traits
- Personality Traits
- Gender Traits
- Music & Dance
Other Products
DNAfit Cookbook
This can be purchased as an add-on with diet fit or health fit tests for an additional cost. It consists of over 50 tailor-made recipes.
12-Week Health Transformation
This is another add-on that can be bought along with or after you receive your results of diet fit or health fit tests.
With the 12-week plan, you get the following:
- Dietician Nutrition Support
- 60-minute launch video call
- Five 15-minute progress calls
- Personalized 7-day meal plan
- One to one dietician support
DNAfit Pricing
Diet Fit | $189 (offer price: $132.30 - as of Aug 06 ‘21) |
Health Fit | $249 (offer price: $174.30 - as of Aug 06 ‘21) |
Circle Premium | $629 (offer price: $440.30 - as of Aug 06 ‘21) |
DNAfit Cookbook | $39 |
12-Week Health Transformation | $249 |
About DNAfit Privacy Policy
According to the website, all genetic test results and other private information are maintained under a strict confidentiality policy.
DNAfit also claims to destroy your DNA sample after use - so they do not provide the provision to download your DNA raw data file.
The following information is collected from the users:
- Information provided during registration
- Payment information
- Self-reported information
- Genetic information from the sample analysis
- Web behavior information
The data collected may be used for the following purposes:
- Marketing and advertising
- Research and development
- Improving their products and services
The data collected may also be shared with the following third parties:
- Third-party application Meal Planner
- All current and future Prenetics entities
- Card providers
- Consultants and partners involved in user experience management
- Companies involved in logistics and transportation
- Research contractors (if given permission to participate in research)
- Appropriate authorities if required (applicable by law)
DNAfit: Pros and Cons
Pros
- Provides easy to understand reports
- Free consultation with the experts for every plan chosen.
- Able to access certain gene exploration tools
- Allows raw DNA data upload from 23 and me (if paid)
Cons
- Raw DNA data files can't be downloaded
- Recommendations given are very generic and not so specific
- Expensive whole-exome sequencing
- Reports are not comprehensive
- Complaints about delays in report delivery
NB: All images are captured from the DNAfit website
Parameters | LivingDNA | Xcode Life |
Type of genetic testing | DNA kit and raw data analysis | DNA raw data analysis |
Ancestry reports | Offered | Not offered |
Health reports | Not offered | Offered |
Pharmacogenomic reports | Not offered | Offered |
Raw data upload | AncestryDNA, 23andMe, MyHeritage, FTDNA, Illumina, Gene by Gene, and National Geographic. | DNA raw data from all major providers accepted. Comprehensive list |
Number of reports | 3 | 13 |
Price | With DNA kits: $99-$169 | Reports: $10-$40Bundles: $49-$99Price details |
Free tools | Not available | 3 free tools (Gene Tool, DNA raw data merge, DNA raw data convert) available for all |
Sample reports | Not available | Available as detailed report walkthrough videos |
About Living DNA
Living DNA, a UK- based genetic company, was founded by husband-wife duo David Nicholson and Hannah Morden in 2002. The company initiated the One Family World Project in 2017, aimed at eliminating racism with a global family tree. The company offers ancestry and wellbeing reports and strives to be the first to map and describe a global family tree.
Living DNA Products & Services
Living DNA offers a range of genetic testing products:
Wellbeing Kit
This kit provides insights into fitness and nutrient traits. In addition, users will receive personalized diet and fitness recommendations based on their genetic results. This kit covers the following categories:
- Vitamin Response
- Food Metabolism
- Nutrition Ideas
- Exercise
- Recovery
- Exercise Ideas
Source: LivingDNA website
Ancestry Kit
This kit provides information on deep ethnic ancestry. It offers access to ancestry reports across 150 regions & sub-regions, including a global family ancestry report going back to around 500 years. This kit covers the following categories:
- Recent ancestry
- Sub-regional ancestry
- Your DNA today
- Extended ancestry
- DNA matching
Source: Living DNA website
Wellbeing and Ancestry Kit
This kit is a package of both an ancestry test and a wellbeing test.
Apart from this, Living DNA offers a free 7-day email course. This course will help you understand the relevance of DNA and the DNA testing process.
Source: LivingDNA website
LivingDNA: Getting Started
Living DNA ships their autosomal DNA testing kits all over the world. You can order the kit online. The DNA kit is a cheek swab kit.
Once you register with LivingDNA, you'll be provided with the following options:
Upload DNA
This option requires you to fill in some personal details before uploading your DNA file. Living DNA accepts DNA files from 23andMe, AncestryDNA, Illumina, Gene by Gene, FamilyTreeDNA, and MyHeritage.
You can check out our DNA raw data download guides here:
How To Download Your Raw Data From FTDNA
How To Download Your Raw Data From AncestryDNA
How To Download Your Raw Data From 23andMe
How To Download Raw Data From MyHeritage DNA
Activate Kit
Choosing this option allows you to enter an activation code provided with your DNA testing kit.
If you do not already have a DNA file, the company offers DNA testing services by purchasing a swab kit.
Living DNA also allows users to opt for the Family Network feature, which is a free service that matches users to relatives around the globe. One can opt into or out of this feature at any time through the Relatives tab on the profile.
Source: LivingDNA website
Once these steps are complete, your kit is active for use, and you can access Living DNA's services.
The dashboard containing profile information allows users to navigate through the following:
- Ancestry tab to purchase ancestry kit and access reports
- The wellbeing tab to choose a focus between various nutrition and fitness traits and access to the same
- The store which allows users to purchase kits
- Profile page to upload a DNA file, activate a kit, view the DNA processing status, or even add a new DNA profile
- Account tab to manage your account settings and even permanently delete your account
Living DNA takes around 72 hours to process DNA uploads and up to 8 weeks to send the DNA samples to the lab for testing. Users will be notified via email when the results are ready.
Overview of Living DNA Reports
Living DNA Ancestry Reports
Living DNA offers detailed ancestry reports, covering an ancestral range from 80,000 years ago until recent times.
- Users can trace their ancestry back up to 10 generations over 10,000 years.
- The analysis uses a database of people from around 150 subregions in the world.
- Users can access cultural and historical information about the subregions.
- Users can explore their ancestry on an interactive map.
- Reports include regional breakdown results based on African, British, or European lineage.
- Users can track down their paternal and maternal ancestral line in different global regions.
- The report provides a percentage for your haplogroup, with a breakdown of locations where the same haplogroup exists.
- Users can match with relatives up to the 4th cousin circle using the family network feature.
Image: Subregions
Living DNA Wellbeing Reports
This report enables users to make better lifestyle choices to optimize their wellbeing and improve their quality of life with dietary and exercise changes based on their genetic makeup.
The Wellbeing Report focuses on the following:
- Vitamin Response
Users will learn how their body responds to and metabolizes different vitamins
- Nutrition Ideas
The report includes personalized nutritional dietary recommendations
- Exercise
The report suggests the best type of exercise for the user based on their genetic makeup
- Food Metabolism
Users will receive insights into how their body processes different foods
- Exercise Ideas
The report provides personalized fitness routines and advice based on your genetic profile and lifestyle
- Recovery
Users will receive recommendations for the best way to relax and recover after a workout.
Image: Wellbeing report overview
Living DNA Pricing
Living DNA price points range from $99 to $199, exclusive of shipping. The shipping charges are between $49 and $99 within the US based on the region.
The costs of purchasing kits on Living DNA are as follows:
- Ancestry Kit ($119 + shipping)
- Wellbeing Kit ($149 + shipping)
- Ancestry and Wellbeing Kit ($199 + shipping)
Apart from these, you can purchase the following from the store:
- Personalized Vitamin Kit as an add-on ($66)
- Recent Ancestry Upgrade ($19)
- Full Wellbeing Upgrade ($29)
- Personalized Ancestry Book ($44.99)
About Living DNA Privacy
Living DNA claims that they are committed to user privacy and handle your data with integrity.
The company only collects and stores user information to improve the quality of its services. Personal information includes name, email, card details, and user activity.
Genetic information is stored separately from personal details. Confidentiality is maintained by labeling DNA samples with random barcodes, identifiable only to help with customer queries.
The company takes measures to ensure user security. It stores DNA samples securely and also gives users the option to delete their data at any point.
Living DNA does not sell user data to any third parties. Users can consent to research and opt-out of it at any time. However, we use aggregated data to improve the quality of our systems.
For further information, read the Living DNA privacy policy.
What People Say: News & Reviews
News
Living DNA co-founders Hannah and David opened the RootsTech 2018 conference with a presentation as platinum sponsors.
Living DNA launched affordable genealogy and wellbeing DNA kits at the lowest retail price point.
Living DNA made an impressive entry into the DNA testing kit market and a solid choice as a 3-in-1 DNA testing kit.
Reviews
Living DNA reviews by TechRadar states that the kits are expensive and ancestry results are vague.
Trustpilot reviews on Living DNA show that 30% of 171 customers voted it to be excellent while 44% voted it bad.
You can find few Living DNA reviews on Reddit
Summary: Pros & Cons
Pros
- Report covers around 150 subregions for deep ancestry insights
- Kits come with easy instructions for users to follow
- Reports include information on migration patterns and the history of ancestral lineage
- Users can trace their ancestry back up to 10 generations
- Reports include an interactive map for better user understanding
- The company offers a free family matching feature
Cons
- Users have reported cases of incomplete results
- The company accepts DNA raw data only from a fixed list of genetic testing companies
- DNA processing and test results might take a little longer than other companies
- It takes a while for the company to complete deleting a user profile
Parameter | SelfDecode | Xcode Life |
Type of genetic testing | DNA kit and raw data analysis | DNA raw data analysis |
Health reports | Offered | Offered |
Pharmacogenomic reports | Not offered | Offered |
Raw data upload | 23andMe, Ancestry, Courtagen, FamilyTreeDNA, MyHeritage, Atlas, MapMyGenome, Diagnomics, DNALand, and LivingDNA | DNA raw data from all major providers accepted. Comprehensive list |
Number of traits | 33 | 2000+ |
Price | With DNA kits: $284 - $689 | Reports: $10-$40Bundles: $49-$99 Price details |
Free tools | Not available | 3 free tools (Gene Tool, DNA raw data merge, DNA raw data convert) Available for all |
Sample reports | Not available | Available as detailed report walkthrough videos |
SelfDecode was founded in 2014 by Joe Cohen with its headquarters at Newport Beach, California, US. The company offers personalized DNA testing and provides health and wellness reports by analyzing your genetic data.
Selfdecode also has some tools to analyze your genome and a personalized genetics blog that helps you understand your DNA results.
SelfDecode Services
DNA Wellness Reports
The company's most attractive offering would be its DNA Wellness Reports. These reports:
- Compares the consumers' genetic data with information from hundreds of scientific studies
- Lists relevant genetic variations (changes) and their reported health impact
- Summarizes estimated risk for wellness traits
- Provides personalized recommendations

The wellness package includes the following reports:
- Health Overview - This report covers fitness, food, and nutrition, personality traits, etc.
- Inflammation - This report includes information on inflammatory conditions and analyzes your risk for several traits like bone inflammation, brain, and nervous system disorders, respiratory diseases, skin diseases, and digestive problems.
- Cardiovascular - This report includes risk information for some heart diseases like atrial fibrillation, congestive heart failure, congenital heart failure, stroke, high blood pressure, and coronary artery disease.
- Sleep - This report explains how genes affect sleep quality and duration, chronotype and risks for insomnia, teeth grinding, obstructive sleep apnea, restless leg syndrome, bedwetting, and narcolepsy.
- Vitamins - This report explains how genes affect how the body absorbs and processes vitamins A, B9, B12, C, D, E, and K.
- Minerals - This report explains how genes affect magnesium, sodium, potassium, calcium, phosphorus, iron, and zinc requirements.
- Mood - This report explains how genes affect traits associated with your mood, like happiness, emotional balance and stress, stress, and seasonal mood problems.
- ApoE- This report covers interpretation of ApoE genotype, comprehensive introduction of the gene, risk interpretation of your ApoE genotype, signs or symptoms of potential health risks, and diet and health recommendations based on personalized ApoE genotype.
- Fitness - This report explains how genes affect response and motivation to exercise and the risks of an exercise-related injury.
- Cognitive Function - This report covers the effect of genes on brain fog, lack of focus, and other mental issues.
- MTHFR - This report analyzes rs1801133 & rs1801131 SNPs of the MTHFR gene and provides health recommendations according to the genotype.
- Longevity - This report explains the effect of genes on oxidative stress, inflammation, heart health, cell growth, and DNA repair.
- Thyroid - This report analyzes changes in 20 genes and determines the risk for thyroid issues like iodine deficiencies, hormone production changes, and autoimmune thyroid conditions.
- COVID-19 - This report analyzes genes to determine the likelihood of contracting viral infections, the potential susceptibility to complications, and the relative severity of the symptoms.
- Gut Health - This report analyzes 33 genes related to gut health and describes the risk for inflammatory gut conditions.
- Body Weight - This report explains the influence of genes on weight management, appetite, food choices, energy metabolism, etc.
- COMT - This report covers the COMT gene and its influence on cognitive function, mood, cancer risks, etc.
- Headaches & Migraines - This report analyzes 19 genes associated and reveals the genes' impact on frequency, severity, and duration of pain and gives personalized recommendations to prevent and limit pain.
- Pain - This report covers whether genes could cause knee aches, backaches, internal discomfort, and long-term pain.
- Food Sensitivity - This report analyzes 54 genes related to food sensitivities like lectin allergy, alcohol tolerance, wheat tolerance, etc.
- Attention & Focus - This report analyzes 21 genes related to attentional focus, ability to concentrate, working memory, ability to focus, etc.
- Anxiety - This report analyzes 228 genes that affect stress response, the likelihood of anxiety, etc.
- PTSD - This report analyzes 22 genes related to trauma and stress that affect the risk for increased fear and anxiety, the likelihood of developing trauma disorders, predisposition to panic and emotional responses, etc.
- Acne - This report describes how genes can affect the risk of acne-causing health issues like hormone levels, skin oils, inflammation tendencies, etc.
- Blood Sugar - This report describes the effect of genes on bodily processes involved in determining blood sugar levels, including insulin resistance, metabolism control, zinc levels, etc.
- Chronic Fatigue - This report analyzes 19 genes associated with chronic fatigue and low energy causing health issues
- Tinnitus - This report covers 18 genes affecting tinnitus and gives recommendations to decrease or eliminate ringing in the ears, solve hidden health issues and optimize all areas of your health.
- Rheumatoid Arthritis - This report investigates 40+ genes that affect joint inflammation and strategies to ease the pain.
- Lupus - This report explains how genes could contribute to severe symptoms of systemic autoimmunity and provides solutions to aid skin irritation and sensitivity, joint pain, fever, headache, fatigue, etc.
- Hair loss - This report assesses risks for male-pattern baldness or alopecia areata.
- Allergies - This report analyzes your genetic risk for several allergic reactions and offers actionable solutions to combat hayfever, suppress food allergies, improve asthma, eczema, anaphylaxis, etc.
- Eczema - This report assesses optimal functionality and offers insights to relieving inflamed skin, stopping constant itchiness, and reducing the frequency of flare-ups.
- CNR1 -This report investigates the activity level of the CNR1 gene for specific genotypes and offers advice on improving mood and decreasing stress, regulating appetite, eliminating brain fog, etc.

Source: https://s3.us-east-2.amazonaws.com/sd-genereports-launchjul2018/Sample+report.pdf
Personalized Genetics Blog
SelfDecode has a Personalized Genetics Blog, which the company claims to be the first and only one of its kind. The features that make this service unique are:
- According to the consumer's DNA data, each article in the blog shows a personalized score ranging from positive, neutral, or negative for the concerned topic.

- Based on the consumer's DNA and genetic variations, each article generates a table of recommendations to manage and tackle the negative impacts of risk variants.

- Each article gives a gene summary outlining the health implications of the given gene.
- Each article generates a personalized genetic variants table or SNP table based on the consumer's DNA data.
For more information, consumers can watch the SelfDecode Blog walkthrough video.
SelfDecode Tools
Symptoms and Conditions Analyzer
SelfDecode offers the Symptoms and Conditions Analyzer tool where the consumer can search for anything - any symptoms or conditions.
For example, upon searching for symptoms like brain fog and fatigue, the search results will find the consumer's risk variants from their DNA data and outline the gene influencing these symptoms.
However, this tool isn't available for free.

Check out Xcode Life's FREE Gene Tool To Explore Your DNA Raw data for various genes, conditions, SNPs, and symptoms!
Lab Test Analyzer Tool
SelfDecode's Lab Test Analyzer Tool is an independent subsidiary that consumers can access with or without using SelfDecode's genetic services. Consumers can sign up for Lab Test Analyzer to avail its facilities. Signup in either SelfDecode or Lab Test Analyzer lets the consumer use the other service free of cost.
The Lab Test Analyzer unlocks and reveals critical information by analyzing lab test results:
- Understanding why a healthcare provider prescribes the test - analyzing test markers
- Understanding and learning the health implications of test results and their impact on the consumer
- Normal doesn't mean optimal - The Lab test Analyzer uses up-and-coming peer-reviewed research to identify optimal ranges for test results which may help in reducing the risk of death or disease.
- Gives personalized and natural recommendations on lifestyle, health, and diet according to lab results
- Consumers can even track their improvement upon implementing the given recommendations.
The tool analyzes over 500+ lab markers, with more being added regularly.
How it works:
- Upload test results
- Get personalized reports and recommendations for optimization.
- Implement the recommendations and track improvement.
Other features:
The tool also analyzed Health Goals information hidden in the lab results:
- Nutrient Levels
- Thyroid health
- Energy Levels
- Toxic exposure
- Heart Health
- Methylation
- Toxic Mold Illness
- Stress
- Weight loss
- Hormone Balance & Fertility
- Aging
- Gut health
Lab Analyzer Pricing
Plan | Pricing |
Annual | $97 |
Lifetime | $297 |
Professional | Yearly - $599Monthly - $199 |
SelfDecode: Getting Started
SelfDecode ships its DNA test kits worldwide.
Consumers can order the test kit online. The DNA test sample is a simple cheek swab.
SelfDecode has no provision for free signups and free reports.
Consumers have to sign up for one of the plans offered by the company. Upon successful payment and eventual signup, consumers will be given two options:
Upload DNA data
This requires the consumer to provide some personal information before uploading DNA raw data.
SelfDecode accepts raw DNA data files from 23andMe, Ancestry, Courtagen, FamilyTreeDNA, MyHeritage, Atlas, MapMyGenome, Diagnomics, DNALand, and LivingDNA (among others). They also support whole-genome sequenced files from Dante labs.
You can check out our DNA raw data download guides here:How To Download Your Raw Data From FTDNAHow To Download Your Raw Data From AncestryDNAHow To Download Your Raw Data From 23andMeHow To Download Raw Data From MyHeritage DNA |
Registering the DNA test kit
This requires the user to enter the barcode on the kit, name, ethnicity, sex, and birth year to successfully register your kit.
Once successfully registered, your DNA test kit is ready to use, and you can avail of the company's services.
Test results usually take six to eight weeks, by which time you can log in and access your results. Further, you can also access SelfDecode Insights and DNA Wellness Reports depending on your plan type.
SelfDecode Pricing
The SelfDecode DNA test kit comes for $90.
For mere signup, the company requires the user to get a subscription:
Annual subscription plan - $194 excl. DNA test kit price
This plan only includes five premium DNA Wellness reports/year, whereas an additional charge at a 50% discount is applicable to access other reports.
The plan comes with a provision to cancel anytime.
Lifetime Access Plan - $599 excl. DNA test kit price
This plan includes access to all current and future DNA Wellness Reports.
Professional Plans - SelfDecode Pro
SelfDecode offers exclusive services and plans if the user is a professional.
- Monthly - $199
- Yearly - $2388
- Lifetime Access - $11600
According to SelfDecode’s website, the Pro membership gives practitioners:
- Unlimited DNA file uploads so that you can work with as many clients as possible
- Unlimited DNA Wellness Report downloads for all of your clients
- Unlimited lab test uploads and analysis
- 1:1 Onboarding call
- Free advertising on SelfDecode
- Exclusive Pricing for DNA Kits
- Easy DNA Kit ordering system for you and your clients
- Priority Support Contact
- Custom Dashboard to easily manage and switch between client profiles.
- Ability to compare clients' genetic files
About SelfDecode Privacy
SelfDecode claims to be committed to its service to the community and complies with its Terms of Service.
SelfDecode collects personal information such as name, address, email address, phone number, and credit card or payment information upon account creation. Additionally, the company also asks for the demographic data of the user.
SelfDecode uses the information it collects to improve its services and develop better and new services.
SelfDecodes's Platform Consent lists terms of consumer consent which the company uses to store the genetic information uploaded and provide SelfDecode Insights.
Upon account closure, SelfDecode retains some account information on purchases and keeps backup and archival copies of information files following state or legal obligations or regulatory requirements.
For more information, please read SelfDecode's privacy policy.
SelfDecode Reviews
Trustpilot reviews on SelfDecode show that 85% of 160 customers voted it excellent while 5% voted it bad. SelfDecode has a 4.5-star rating on Trustpilot.
On dnatestingchoice, SelfDecode was ranked 13th out of 109 companies in the Health Testing sector.
Summary: Pros and Cons
Pros
- Gives a wide range of health and lifestyle insight in the form of various DNA Wellness Reports
- Easily accessible DNA test kits with worldwide shipping
- Provision for third party company DNA test raw data upload and analysis
- Requirement for healthcare providers to access the company's service for their clients and hassle-free promotion and connectivity to consumers who seek expert advice
Cons
- Provides no ancestry or genealogy services
- Only accessible through subscriptions - either yearly or lifetime
- A yearly subscription only gives access to 5 reports. Other reports are only accessible upon additional purchase.
About Xcode Life
About Ambry Genetics
Ambry Genetics, founded in 1999 by Charles Dunlop, is a genetic testing and diagnostic company. Currently led by Dr. Aaron Elliot, as a part of Konica Minolta Precision Medicine, Ambry has its headquarters in Aliso Viejo, CA, USA. Its labs are CLIA/CAP-certified.
Ambry Genetics Services
Ambry was the first lab to offer BRCA testing and complete gene sequencing services since 2001. With its CLIA/CAP-certified SuperLab, Ambry currently provides the following genetic tests:
- Cardiac conditions
- Neurological conditions
- Hereditary cancer
- Other rare genetic conditions
Ambry offers services only for patients residing in the United States. It does not sell test kits directly to consumers for providing raw DNA data. So, to avail of genetic testing services with Ambry Genetics, you need to contact a healthcare provider first.
Ambry Genetics offers free genetic counseling for people who test positive for a clinically significant mutation associated with cancer. The company also provides other counseling aids and tools on its website to help explain the test results.
Apart from these, Ambry also offers an added-on RNA testing feature, which provides more accurate and actionable results than DNA testing alone. RNA is a molecule similar to DNA but single-stranded. RNA is directly involved in protein production.
Image: DNA to RNA to Protein
Ambry Genetics: Ordering The Tests
Ambry Genetics requires you to take the test through a healthcare provider. After you spell out your needs, they will order the sample collection kit.

Image: Ambry Genetics Ordering Process
You will then need to provide a sample depending on your test type. There are a few ways to submit your DNA sample for genetic testing.
- Your health provider will have a saliva sample collection kit shipped directly to you to provide the sample.
- You may be required to visit a local lab to provide your DNA sample.
- A mobile blood collection kit will be shipped to you to provide the sample.
You can check out the instructions for saliva sample collection here.
Once you collect your sample and send it to Ambry, the lab will run the genetic tests and provide the results to your healthcare provider, who can access it via their login.
What Is The Science Behind The Test?
Ambry uses Clinical Diagnostic sequencing as a discovery tool. It helps improve patient diagnosis and also enables affordable large-scale genetic testing.
Ambry uses quality lab processes, confirmatory testing, and advanced technology to ensure that the results are as informative and accurate as possible.
The team of scientists uses peer-reviewed publications to compile supplementary information for the genetic testing reports.
Overview of the Genetic Test Results
The genetic testing reports may differ from one test to another, but all reports include the following:
Results
The result table displays the following:
- Gene(s) analyzed
- Inheritance mode of the condition
- Mutation/alteration (if present)
- Homozygous or heterozygous state
Interpretation
The interpretation provides a detailed explanation of the results, discussing risk factors and diagnosis. It also includes information on the genes and their variants.
Summary
The summary tells you if you have tested positive or negative for the mutation(s) associated with the condition(s) tested.
Assay information
This section outlines the genetic testing procedure and provides information on the processing of your DNA sample.
Image: Test Results
Reports also contain supplemental information with report references. Additionally, it includes an interspecies comparison with a detailed description of the variations.
Image: Supplemental Information on The Reports
The reports are tailor-made for use by genetic counselors and healthcare providers, including information vital for patient medical care.
Ambry Genetics Pricing
You may qualify for free genetic testing if you have insurance coverage. However, if your insurance does not cover genetic testing, Ambry will consider your financial situation before pricing the test.
Before allowing your healthcare provider to order a kit for you, it is essential to check the details of your health insurance plan. Your health provider will then fill out an insurance pre-verification form to help Ambry estimate the out-of-pocket cost for your genetic testing.
If the test is not covered under your insurance, it may cost around $3000 and extra charges for genetic counseling.
The company provides free genetic testing to patients of select genetic diseases in collaboration with pharmaceutical partners.
About Privacy
Ambry Genetics claims to be committed to protecting user privacy. However, to access its services, you will have to accept the terms of its privacy policy.
Ambry’s privacy policy may change from time to time, with updates posted to the website.
Ambry keeps track of user activity and maintains visitor logs to put together anonymous aggregate statistics.
Ambry may collect, store, and use personal information when voluntarily submitted during registration. The company will use this information to contact its users and improve its services.
By accepting Ambry’s privacy terms, you give the company consent to share your information with third-party individuals like genetic counselors, healthcare providers, etc.
What People Say- News & Reviews
News
- Konica Minolta Inc. acquired Ambry Genetics in a deal worth up to $1 billion in 2017.
- Ambry Genetics ranks among the top players in the US Genetic Testing Market Research Report in 2021.
- Ambry was named Best Company and recognized with five awards by Comparably.
- Ambry Genetics defeated the appeal by competitor Myriad Genetics to restrict genetic testing for ovarian and breast cancer in 2014.
Reviews
Ambry Genetics Review on Facebook (5/5 - based on 31 reviews)
Ambry Genetics Review on Reddit
Ambry Genetics on Google Reviews (3.7/5 - based on 15 reviews)
Summary: Pros, Cons & Verdict
Pros
- Testing uses state of the art technology
- Results are reliable due to review by a healthcare provider
- Cost-effective as services may have health insurance coverage
- Reports are accurate and precise
- Provides free counseling for cancer patients
Cons
- Access to raw data is unavailable
- Requires users to contact a healthcare provider first
- Does not accept data from other genetic testing providers like AncestryDNA and 23andMe
Ambry Genetics | Xcode Life | |
DNA kit | Provided | Not provided |
DNA raw data upload | Not allowed | Allowed |
DNA data exploration tools | Not available | Available |
Report updates | No | Quarterly |
Report prices | $0 – $100 if covered by insurance; very expensive otherwise | $10-$99 |
Report categories | Neurology, Cardiology, Oncology, and Exome & General Genetics | Nutrition, Fitness, Skin, Allergy, Health, Personality, Carrier Status, Breast Cancer, MTHFR, Personalized Medicine, ACMG, Sleep, COVID-19 Genetic Reports |
Do you have your DNA raw data from 23andMe, AncestryDNA, MyHeritage, FTDNA, LivingDNA, etc.?
Upload the file to Xcode Life to get insights into 700+health-related traits at a 55% discount!
Genomelink | Xcode Life | |
Type of genetic testing | DNA raw data analysis | DNA raw data analysis |
Ancestry reports | Offered | Offered in select countries |
Health reports | Not offered | Offered |
Pharmacogenomic reports | Not offered | Offered |
Raw data upload | Only from 23andMe, AncestryDNA, and MyHeritage | DNA raw data from ALL major providers accepted. Comprehensive list |
Number of reports | 9 | 15 |
Price | Reports: $39-$99 Trait plans: $14/month; $96/year | Reports: $10-$40 Bundles: $49-$99 Price details |
Free tools | Only one free tool (Compare) for customers | 3 free tools (Gene Tool, DNA raw data merge, DNA raw data convert) available for all |
Sample reports | Available as PDF | Available as detailed report walkthrough videos |
About Genomelink
Genomelink, with its headquarters set in Berkeley, California, is a DNA data upload and analysis site co-founded by Yuta Matsuda and Kensuke Numakura in 2017.
The company provides a personalized discovery platform for people to explore their DNA, catering to both amateurs and genealogists. It offers testing for a range of 200+ traits under categories like Personality, Intelligence, Fitness, etc.
Genomelink Services
Getting Started
To get started, you need to sign-up and create an account. Upon signing up, you will receive a confirmation email to the registered account. The sign-up gets you access to 30 free traits upon DNA data upload.
Uploading your DNA raw data
You can choose to download your DNA raw data and upload it or directly import your data from 23andMe or MyHeritage. Raw data files from 23andMe, AncestryDNA, and MyHeritage are compatible with Genomelink.
You can check out our DNA raw data download guides here:
- How To Download Your Raw Data From FTDNA
- How To Download Your Raw Data From AncestryDNA
- How To Download Your Raw Data From 23andMe
- How To Download Raw Data From MyHeritage DNA
Once the upload is complete, you will be required to answer the following questions:
- Your Birthday
- Your ethnicity
- Your gender
- Interested report categories
- https://www.xcode.life/wp-content/uploads/2021/06/genomelink_free_traits_personalize.png
- How you discovered Genomelink
You will then be taken to your account dashboard, where you will be able to view your results for the 30 free traits.
Genomelink Reports and Traits: An Overview
Genomelink offers 150+ traits under the following categories:
- Personality
- Food & Nutrition
- Intelligence
- Sports
- Physical Traits
You can use the link below to view the overall trait list:
https://genomelink.io/trait/all
On your dashboard, you can filter your results for the 30 free traits, depending on the outcome: Lower, Intermediate, and Higher risk.
You can also click on each trait to view it in detail. The report includes:
- 2-3 line information about the trait
- Your outcome
- Associated research papers to support the results
Additional Features
Genomelink Compare
This feature allows you to upload the DNA raw data of your family members to compare your results with theirs.

Genomelink Feedback
Genomelink uses this feature to collect feedback data for each trait analyzed! You can answer "Accurate," "Inaccurate," or "Not Sure" based on whether your genetic outcomes match your actual traits.
Genomelink also offers the traits bundled into the following nine reports:
Fitness Report - $39
The report includes the genetic analysis of your endurance, speed, and strength performance. It comes with personalized recommendations for aerobic training and resistance training.
Xcode Life's Gene Fitness Report: 25+ Traits - $20
Nutrition Report - $24
The report offers analysis and personalized food recommendations for six micronutrients.
- Vitamin A
- Vitamin B9 (Folate)
- Vitamin B12
- Vitamin C
- Vitamin D
- Vitamin E
Xcode Life's Gene Nutrition Report: 45+ Traits - $20
Skincare Report - $35
The report provides personalized recommendations for 15 skincare-related traits.
Xcode Life's Gene Skin Report: 25+ Traits - $20
Personality Report - $29
This report analyzes the Big 5 Personality Traits - Conscientiousness, Extroversion, Agreeableness, Openness, Neuroticism. The report also comes with career recommendations depending on the outcome of each trait.
Mental Well-being Report - $34
The report analyzes traits that influence mental and emotional well-being, like self-esteem, optimism, anxiety, and happiness. It includes a generic roadmap for achieving mindfulness. The report also comes with personalized color representation based on your mental well-being.
Xcode Life's Well-being and Personality Report: 30+ Traits - $20
Global Ancestry Report - $69
This report offers a deep DNA analysis based on a unique algorithm. The report has three tools:
3D globe: The ethnicity breakup percentage is represented in a visually appealing interactive 3D map.
Chromosome breakdown: The ancestry breakdown is provided for each chromosome (1-22).
Ancestry-related facts: Some interesting facts and content are provided for your potential common ancestor populations.
Ancient Ancestry Report - $29
The report gives insights into your relationship with ancient ancestors like Farmers, Hunter-gatherers, Native Americans, etc. It also provides information on the migration history for each ancestral population.
Viking Index Report - $29
This report shows your relationship with Vikings based on DNA matches with ancient fossil samples. It also includes descriptive stories for each match.

Political Report - $19
This report analyzes the genetic factors that could sway your political views. It also allows you to compare your DNA results with your real-time political views.
Genomelink Pricing
Genomelink sign-up process is free. You will be able to access only 30 out of 200 traits for free.
To access the remaining traits, you need to subscribe to a paid plan. There are two paid plan options:
- Unlimited Monthly Plan ($ 14 per month)
- Unlimited Annual Plan ($ 96 per year/ $ 8 per month)
About Genomelink Privacy
After signing up, Genomelink displays a page with links to its Privacy Policy and Terms of Use. The users need to accept the terms and conditions to use the services.
The company shares your data to third-party research partners like Luna DNA, DNA Solves, etc., if you consent to aid scientific research.
What Do People Say? - Genomelink Reviews & News
Reviews
Genomelink Review on Trustpilot (4.5/5)
News
What Your DNA Can't Tell You What Your DNA Can't Tell You
Summary: Pros, Cons & Verdict of Genomelink
Pros
- Instant free access to 30 traits
- Detailed trait reports, backed by scientific research
- Clear and simple reports
Cons
- Unavailability of DNA testing services
- Unlimited access to traits requires a paid subscription
- Upload of raw data only from 23andMe, MyHeritage or AncestryDNA
- The report bundles cover a very few traits and are priced much higher than other third-party DNA analysis services
- For many, the results seem more like “fun facts” rather than a genetic analysis
Verdict
Genomelink can be a good cost-free place to start if you are new to DTC genetic tests. The results are mostly user-friendly to read. They seem to have in-depth information on privacy and the use of users’ data. The free version of Genomelink is definitely worth a try.
You might want to think twice before going ahead with the subscription - Genomelink emails your results even for the locked traits - one each week.
The report bundles are definitely overpriced for the number of traits they cover. The reports do look visually appealing; however, the sample reports provided seem to only be for illustrative purposes. The real web-based reports need not be as attractive. It’s better to check out other cheaper alternatives for these reports.
We recommend: June 2021 Update: Free tools for 23andMe, AncestryDNA raw data analysis
About Xcode Life
About Vitagene
Vitagene, a DNA testing company, was co-founded by Mehdi Maghsoodnia and Dr. Reza Malek in 2014. The company aimed to improve individual health and wellness based on genetic testing. Initially, Vitagene started with supplement recommendations by collecting diet and lifestyle data. Gradually the company grew to provide skincare products, personalized diet and fitness regimens, and ancestry reports. Vitagene aims to collect enough health data to draw evidence-based conclusions on why people get sick and disease prevention.
Vitagene Products & Services
Vitagene provides a range of products:
This bundle covers the following reports:
- Diet Report
- Supplement Report
- Exercise Report
- Ancestry Report
This option allows you to upload your DNA data to get the following reports:
- Diet Report
- Supplement Report
- Exercise Report
This kit enables free updates to user reports based on recent research. It covers the following reports:
- Diet Report
- Supplement Report
- Exercise Report
- Ancestry Report
- Skin Report
This bundle provides all the reports included in the health+ancestry bundle, along with monthly personalized supplements and nutritional coaching.
The supplements range from vitamins, minerals, hormones, and bacteria that help users optimize their health and lifestyle goals.
Apart from these, Vitagene offers a COVID-19 at-home test kit. It was the first FDA Emergency Use Authorized at-home COVID-19 saliva test. Customers can collect a saliva sample and mail it to the lab with a provided FedEx overnight shipping label. Results will arrive within 72 hours of the lab receiving the DNA sample.
Getting Started
Once customers create a Vitagene login, they can either order a swab test or upload raw DNA data for testing.
You can check out our DNA raw data download guides here
How To Download Your Raw Data From FTDNA
How To Download Your Raw Data From AncestryDNA
How To Download Your Raw Data From 23andMe
How To Download Raw Data From MyHeritage DNA
Users also need to fill an online questionnaire about their lifestyle and goals. They can also purchase their choice of product. Vitagene then uses an algorithm developed by medical experts to generate its reports.
Overview of Reports
The Vitagene Health Report consists of the following:
Vitagene Diet Report
With the Diet Report, you can get insights into how genetics influence your diet.
It also includes customized meal plans, tailored calorie breakdowns, information on food sensitivities, insights on MTHFR gene mutations, etc.
Here's the entire list of traits included in the report:
- Customized meal plans
- Ingredients w/ calorie breakdown
- Tailored macronutrient percentages
- Gluten Sensitivity
- Lactose Sensitivity
- Caffeine Metabolism
- Fat Metabolism
- MTHFR Gene Mutation Detection
- Omega 3 Fatty Acid Level
- Saturated Fat Level
- Polyunsaturated Fat Level
- Monounsaturated Fat Level
- Carbohydrate Metabolism
- Alcohol Metabolism
- Cholesterol Levels
- Triglyceride Levels
- Sodium Intake & Blood Pressure
Diet Report Traits Page

Source: Vitagene Website
Detailed Trait Page
Source: Vitagene Website
Vitagene Supplement Report
The report recommends supplements for you based on your genetic profile, goals, and health conditions. It includes personalized supplement plans, dosages, and even supporting scientific research.
Here's the entire list of traits included in the report:
- Your Top Recommended Supplements
- Specific Dosages
- Reason for Recommendation
- Over 13 Essential Vitamins & Minerals
- Your Genetic Risk Level by Nutrient
- Scientific Research
- SNPs & Genotypes (including MTHFR)
- Personalized Recommendations and Plan
Supplement Report Page
Source: Vitagene Website
Vitagene Ancestry Report
The ancestry report reveals your global ancestry and includes an interactive ethnic map and regional percentages.
Ancestry Report page
Source: Vitagene Website
Vitagene Skin Report
The report analyzes your genetic risk for common skin conditions like freckles, tanning, acne, eczema, dry skin, etc. It also includes personalized skincare recommendations.
Here's the comprehensive list of what you'll get with the report:
- Skin Trait Description
- Percent Genetics vs. Lifestyle
- Genetic Risk Level
- SNPs & Genotypes
- Skincare Recommendations
- Scientific Research
Vitagene Exercise Report
The report provides suggestions on the best exercise types and intensity of workouts based on your genetic makeup. It analyzes your response to exercise and provides a personalized fitness plan.
Here's the entire list of traits included in the report:
- Ability to Build Muscle
- Muscle Cramps
- Interactive Workout Planner
- Power vs. Endurance Body Type
- Exercise Behavior
- Weight Response to Exercise
- Blood Pressure Response to Exercise
Vitagene Pricing
Vitagene offers products ranging between the price point of $49 to $289.
- Health+ Ancestry Reports ($99)
- DNA Health Upload Report ($49)
- Premium Health+ Ancestry Report ($139)
- Vitality Bundle ($289)
- COVID-19 at-home saliva test ($117)
Shipping charges may apply based on your order.
About Vitagene Privacy
Vitagene collects personal information from its users during registration. It also gathers health information using the online questionnaire and testing kit information.
Vitagene stores DNA samples and results using barcodes for identification. Users can decide whether their DNA samples can be destroyed or stored. It also says customers can delete their data from the company at any time.
The company monitors user activity and uses cookies to improve user experience. They also promise not to share information with any third parties. They use Security Sockets Layer (SSL) encryption technology to protect personal details like login credentials and genetic data.
For further information, read the Vitagene privacy policy.
What People Say: Vitagene News & Reviews
Vitagene On News
In 2019, Bloomberg reported that DNA test service Vitagene exposed thousands of client records online.
Vitagene Reviews
Vitagene Reviews on Trustpilot (2.9/5)
Vitagene Review on DNA Testing Choice (4.5/5)
Vitagene on Twitter
Vitagene on Reddit
You can read user success stories on the Vitagene website.
Summary: Pros & Cons
Pros
- The company provides the option to delete information
- Users can access a nutritional coach online
- Reports provide personalized recommendations based on your genetic profile
- Kits are affordable compared to other testing companies
Cons
- Vitagene only analyzes raw DNA data files from 3 websites
- The company has a data breach history
- Recommendations are generic and vague
- Vitagene only ships within the US
Vitagene | Xcode Life | |
Type of genetic testing | DNA kit and raw data analysis | DNA raw data analysis |
Ancestry reports | Offered | Not offered |
Health reports | Not offered | Offered |
Pharmacogenomic reports | Not offered | Offered |
Raw data upload | Only from 23andMe, AncestryDNA, and MyHeritage | DNA raw data from all major providers accepted. Comprehensive list |
Number of reports | 5 | 13 |
Price | Price point ranges from $49 to $289 | Reports: $10-$40Bundles: $49-$99Price details |
Free tools | Nil | 3 free tools (Gene Tool, DNA raw data merge, DNA raw data convert) available for all |
Sample reports | Only 3 - available on the website | Available as detailed report walkthrough videos |
About CRI Genetics
CRI Genetics is a genetics testing company that offers ancestry and health reports to individuals. The company works to unlock complex information from your DNA and provides you with a detailed analysis report.
An advanced team of scientists, led by Dr. Alexei Fedorov, actively participates in scientific research in genetic science to help increase the accuracy of genetic tests.
CRI Genetics Services
CRI Genetics collects DNA samples by using swab kits. The company uses its founder's patented DNA analysis algorithm to analyze the DNA using 527,414 markers to offer a range of reports. They also promise an 8-week efficiency guarantee.
CRI Genetics Ancestry Analysis
CRI Genetics offers the following options when opting for an ancestry analysis:
Ancestry Analysis Report
This report provides a detailed percentage breakdown of your heritage, along with a biogeographic representation.
Ancestry Timeline Report
The report provides an estimated origin and timeline for your ancestors.
Dual Ancestry Report
This service offers a first report that provides an ethnicity estimate for your recently originated ancestors and a second report defining your deep ancestry estimate.
Haplo Report
This report provides results on a common ancestral lineage by tracing a set of common inherited genes through past generations.
Apart from ancestry testing, the company offers DNA testing for health, allergy, and weight loss.
CRI Genetics Health Testing
The test includes 80+ health reports and analyzes a total of 148 genetic markers to provide health and wellness insights.
CRI Genetics Allergy Testing
The test includes up to 13 new reports and analyzes 29 genetic markers that influence your body's response to allergens and other external factors.
CRI Genetics Weight Loss Testing
The test includes up to 13 new reports and analyzes 29 genetic markers that influence your body's response to allergens and other external factors.
How to Get Started?
To get started, users can order a DNA sample collection kit from the CRI Genetics website. Users can expect the kit to arrive within 3 to 5 days of the purchase.
Once the kit is received, a registration process must be completed before mailing back the sample collection kit.
The reports are typically ready by 6-8 weeks of mailing the kit. Users can access their reports by signing in to their accounts.
Ancestry Report ($99)
This report includes:
- Detailed Percentage Breakdown of Your Heritage
- Ancestry Timeline Report
- Dual Ancestry Reports
Ancestry+Health Report ($199)
This report includes:
- All services in the Ancestry package
- All health reports (80+)
Allergy+Health Report ($199)
Claimed to be the best choice by the company, this report offers:
- All health reports
- All allergy reports
- All weight-loss reports
About CRI Genetics Privacy
CRI Genetics claims that their user privacy is very important to them and has taken extra steps to protect them from security breaches. They state that they do not share user information without the user's consent.
For further information, you can refer to the company's privacy policy.
What Do People Say? - CRI Genetics Reviews
CRI Genetics seems to be well received by users based on the customer testimonials.
Summary - Pros, Cons & Verdict
Pros
- Provides an 8-week efficiency guarantee return policy
- Uses patented DNA technology for analysis
- Offers a detailed ancestry report
- Offers autosomal DNA, mTDNA and yDNA tests
Cons
- Shipping is limited only to the US, Canada, Mexico, and the UK
- No easy deletion of personal data
- Transparency regarding analysis and research is limited.
Verdict
Despite questionable reliability and accuracy in some cases, CRI Genetics is a good ancestry DNA testing service. However, their other reports like allergy and health are very limited when compared to other third-party services like Xcode Life.